Inari (稲荷大神)

The deity of rice and of prosperity in trade, enshrined at more shrines in Japan than any other.

Inari Ōkami, whose formal name is Uganomitama, is the deity of rice and of the harvest, and by extension of prosperity in business. Inari shrines outnumber those of any other deity in Japan, from the head shrine at Fushimi in Kyoto down to small halls inside company grounds, and the fox is Inari's messenger rather than the deity itself. Koami Shrine in Nihonbashi records how one such shrine began: during an epidemic in 1466 an old fisherman arrived carrying ears of rice his net had brought up, and a dream instructed that he be revered as Inari Ōkami.

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