Fukurokuju (福禄寿)
One of the seven deities of fortune, associated with character, fortune and wealth, and with long life.
Fukurokuju is counted among the seven deities of fortune, and his name is read as the three things he carries: fuku for fortune, roku for prosperity or emolument, and ju for long life. Koami Shrine in Nihonbashi, which enshrines him as its third deity, describes him as granting three virtues, of character, of fortune and of wealth, and as a deity worshipped for health and long life.
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ShrineKoami Shrine
- Money & Prosperity
- Protection & Safety
A small Nihonbashi shrine known as a deity of strong luck and warding off misfortune, with a well where visitors wash money and the only pre-war wooden shrine building left in the district.
ShrineImado Shrine
- Love & Romance
- Bonds & Matchmaking
An Asakusa shrine founded in 1063 that calls itself a shrine of bond-tying, and which has run its own matchmaking gatherings since 2008.